The Empire State Consumer Project wants Hasbro to stop making NERF guns that look like “assault style” weapons. The group wrote the company a letter saying we need to protect the children and that the toys “set a bad example” for kids.
“As we watch holiday toy commercials, we see the Nerf Ultra One and other extreme Nerf machine guns for children and are reminded of mass shootings that have devastated American children and families for decades now. In these times, the TV ad for this product plays like a Saturday Night Live parody, except that it is not at all funny,” the letter read.
“When your products themselves violate most of your proclaimed corporate values, something is very wrong. How does promoting play with huge automatic weapons create joy, creativity and connection around the world, and across generations, and make the world a better place for children? How do these weapon products use your business as a force for good? Who would this child be shooting with his cache of assault weapons?,” they continued.
Watch the offending commercial with the dangerous toys here.