For months, there has been speculation that due to financial woes, the NRA would shut down NRATV and the organization has done just that. Along with shuttering NRATV, they have also cut ties with their advertising firm and Dana Loesch, who served as a spokeswoman for the past several years.
“Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,” said Wayne LaPierre. “So, after careful consideration… we are undergoing a significant change in our communications strategy. We are no longer airing ‘live TV’ programming.”
Loesch and other NRATV hosts like Colion Noir, who were managed by Ackerman McQueen, the firm that handled the NRA’s advertising, have had their shows canceled and Loesch will no longer serve as a spokeswoman.
In addition to cutting ties with Ackerman McQueen, the NRA has been embattled in a lawsuit with the firm. CNN reports that “Ackerman said it was ‘not surprised that the NRA is unwilling to honor its agreement to end our contract and our long-standing relationship in an orderly and amicable manner.’ When given the opportunity to do the right thing, the NRA. once again has taken action that we believe is intended to harm our company even at the expense of the NRA itself,” they said.
Mom’s Demand founder Shannon Watts, who often spars with Loesch on Twitter over 2A issues, celebrated the news.
We won’t miss you Dana Loesch. Or Colion Noir. Or Grant Stinchfield. We’ve thrown your hate and propaganda and misinformation into the ash heap of history. 💪💪💪pic.twitter.com/n6Le4aKQUk
— Shannon Watts (@shannonrwatts) June 26, 2019
Others, like David Hogg, offered thoughts and prayers.
— David Hogg (@davidhogg111) June 26, 2019
Loesch hasn’t commented, but did respond to a supportive Tweet from Meghan McCain.
Appreciate your friendship over these couple of years and your fighting spirit. I am glad I got to know you.
— Dana Loesch (@DLoesch) June 26, 2019