Fast food burger chain Burger King released an international ad featuring clips of people who seem to be struggling to eat their hamburgers with chopsticks.
So this is the new Burger King ad for a “Vietnamese” burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc 🙃🙃🙃🙃🙃🙃 pic.twitter.com/zVD8CN04Wc
— m a r i a / ㅁ ㅏ ㄹ ㅣ ㅇ ㅏ (@mariahmocarey) April 4, 2019
The BK New Zealand Instagram account posted the ad and it’s advertising their new Vietnamese Sweet Chilli Tendercrisp burger. After a user posted a clip of the ad to Twitter, many were enraged that the ad seemed to be making fun of Asian culture.
Maria Mo, a Korean New Zealander, told The Huffington Post, “I couldn’t believe such blatantly ignorant ads are still happening in 2019, it honestly took me a second to work out what the heck I was looking at.”
Others responded, saying it was insensitive, racist and offensive.
Anybody seen this?
This classless, racist, idiotic, & (not even funny) offensive ad?
How could you even think this is okay? And adding viet because you put a "spicy chili" (meaning: artificial asf) condiment on your dry ass non-chicken chicken is NOT A THING, JANET @BurgerKing https://t.co/rE7Z2HShx4
— 🌈 12oyceNation HAS PRIDE 🏳️🌈🏳️🌈 (@KyleRoycePlays) April 6, 2019
There is literally NOTHING about this that’s Vietnamese. Sorry but that’s just an American fried chicken sandwich with sweet chili sauce. Vietnamese sandwiches are BANH MI, which are DIFFERENT from this. AND WE DONT USE CHOPSTICKS TO EAT SANDWICHES! F off with your racism, BK…. https://t.co/9w5If21TRC
— Cloud Wolfy@KiriDeku & RC:SST Zines (@cloudwolfanime) April 6, 2019
Asians use chopsticks, get it?
This is horrible https://t.co/Qz0Tq57YqO
— Alexander Quon (@AlexanderQuon) April 6, 2019
What’s worse, this ad or using chopsticks in your hair? https://t.co/Yxy5ye2rHk
— viet thanh nguyen (@viet_t_nguyen) April 5, 2019
Dear White People,
Please stop with this shit, kthnx.
The Orientals 😐 https://t.co/2xoPGJCoJI
— jenn (@ninjenndo) April 6, 2019