Beyonce passes on deal with Reebok because they weren’t diverse enough

Reebok wasn’t good enough for Queen Bey.

Reportedly the R&B singer passed on a deal with the sports brand because they weren’t diverse enough says ESPN writer Nick DePaula. 

“She kind of took a step back and said, ‘Is this the team that would be working on my product?'” DePaula says. “And she said, “Nobody in this room reflects my background, not my skin color, and where I’m from and what I want to do,'” he continued. “And so she kind of took a step back and then she left, and it did not come to terms.”

Watch the segment below.

So what did Bey do? She signed with Adidas instead.

Beyonce released a statement saying, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Some Twitter users pointed out that Reebok and Adidas are owned by the same company.

Others praised the singer for standing up for black representation.


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