Reebok wasn’t good enough for Queen Bey.
Reportedly the R&B singer passed on a deal with the sports brand because they weren’t diverse enough says ESPN writer Nick DePaula.
“She kind of took a step back and said, ‘Is this the team that would be working on my product?'” DePaula says. “And she said, “Nobody in this room reflects my background, not my skin color, and where I’m from and what I want to do,'” he continued. “And so she kind of took a step back and then she left, and it did not come to terms.”
Watch the segment below.
This is about Beyoncé so you should watch it but also @NickDePaula tells a really interesting story of why Beyoncé walked out of her meeting with the Reebok people and ended up signing with the adidas side of the brand instead.
Representation, baby. pic.twitter.com/hE6R3Z4pm9
— Rachel Nichols (@Rachel__Nichols) April 5, 2019
So what did Bey do? She signed with Adidas instead.
Beyonce released a statement saying, “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Some Twitter users pointed out that Reebok and Adidas are owned by the same company.
This is a boss move by the Queen. What I don't understand is @reebok is a subsidiary of @adidas… So if Reebok doesn't represent Bé's values, wouldn't that mean that Adidas kinda doesn't too? This is an actual question and I'm certaintly not an expert.
— King Chilly (@Gooberstatus) April 5, 2019
Re-read the original tweet please
“Signed with the adidas side of the brand instead”
yes adidas owns Reebok, hence phrasing it that way – but also Nike owns converse and just like adidas/Reebok, they operate completely separately. That’s often how it works.
— Rachel Nichols (@Rachel__Nichols) April 6, 2019
Others praised the singer for standing up for black representation.
— b (@bjaderey) April 6, 2019
🙌🏾🙌🏾🙌🏾 Some companies need to take note…I know the word diversity gets thrown around a lot/buzzword, but there is merit in it people diversity of thought/ideas/perspective it can raise the bar in more ways than one. Malo Beyonce https://t.co/ZMwOoQh8UN
— Moana Leilua🇼🇸🇳🇿 (@Moanaleilua) April 6, 2019