Burberry apologizes for releasing hoodie with noose around the neck

Fashion is always trying to be edgy and shocking. It keeps people talking, keeps the fashion designer’s name and/or company relevant.

But, you’ve gotta wonder what some people were thinking with this latest creation. Apparently, Burberry released a jacket/hoodie/shirt-type thing with a noose around the neck!  What the heck?

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@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry.

A post shared by Liz Kennedy (@liz.kennedy_) on Feb 17, 2019 at 9:51am PST

In a statement to Fortune, the CEO of the company apologized, saying: “We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection Tempest.”

He also said that the product and all images of the product have been removed.

Companies have every right to do what they want but you really have to question the judgment here. At least they came back and apologized for this