The Washington Post spent over $5 million dollars on a Super Bowl ad talking about the importance of journalism and the free press.
Narrated by Tom Hanks, the ad features images from important stories as well as photos of journalists including Austin Tice, Marie Colvin and Jamal Khashoggi. who were either killed or have gone missing in the field.
“When our nation is threatened … there’s always someone to gather the facts, no matter the costs,” Hanks says in the ad, which you can watch below.
But many are questioning the hefty price tag shelled out, especially during a time when newspapers are laying off reporters left and right.
With the money the @washingtonpost spent on that ad, they could have employed 50 journalists for a year paying each a salary of $100,000.
— The Reagan Battalion (@ReaganBattalion) February 4, 2019
Think about how many reporters you could hire in the middle of the country with this money. https://t.co/wY9DjFulKX
— Adam Wren (@adamwren) February 3, 2019
— Jon Levine (@LevineJonathan) February 4, 2019
How many unemployed journalists could have been hired instead of wasting $5.2 million on that Washington Post #SuperBowl ad?
— Tim Young (@TimRunsHisMouth) February 4, 2019
Brutal layoffs have rocked the journalism industry, with thousands losing their jobs in just the past two weeks, and here comes the Washington Post spending over $5 million on a Superbowl ad for no particular reason other than some vague anti-Trump thing. You gotta love it
— Michael Tracey (@mtracey) February 4, 2019
Many were supportive, though.
— EJ Dionne (@EJDionne) February 4, 2019
— Jeffrey Toobin (@JeffreyToobin) February 4, 2019
— John Kasich (@JohnKasich) February 4, 2019