Popular shoe brand TOMS, which is known for giving a pair of shoes to a child in need when you buy a pair, is walking into the gun violence debate.
In an e-mail that went out to customers this afternoon, TOMS founder Blake Mycoskie states that the company is pledging $5 million dollars to organizations, including Moms Demand Action, March for Our Lives and Everytown, which TOMS says work together to help to end gun violence.
Mycoskie is also urging customers to send a postcard to their representative to call for universal background checks and provides a link to send a postcard right from their web site.
The company calls it a “new platform for social change” and in a statement on their web site, says “In such divided times, it can be hard to remember that we agree on the most basic human issues. All of us deserve access to education, safe water, a place to call home, and a pair of shoes. And none of us want to live in fear of gun violence. Today we take our first stand on an issue that unites us all. Because the only way forward on the issues that matter is together.”