Donuts. Who doesn’t love them? Odds are, with as many flavors, sizes and shapes of donuts that exist, there is bound to be something to enjoy. And if you absolutely don’t like any donuts whatsoever, well, then what’s wrong with you?
Point is, donuts are universally loved. Don’t believe me? Just watch how fast a dozen donuts disappears in a breakroom. Seriously, if you don’t see that email announcing donuts are available at work within five minutes after it’s sent, you are probably going to end up empty handed.
Anyway, the popular American based chain Dunkin’ Donuts, has decided they are dropping the word “donuts” from their name. Instead, the establishment announced Tuesday they are going with the shorter, much more casual Dunkin’.
Now, why would a business with arguably one of the best things ever created in their title change it? Well, they want you to know they sell much more than just donuts. According to the company’s CEO, beverages such as coffee and tea are also sold by the chain and they are looking to emphasize that: “Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customer.”
My guess, it sounds like they are trying to compete with the likes of Starbucks. While the change is understandable, it won’t actually go into effect until January of next year.