The May primary is less than three weeks away. And the biggest race to be decided on May 8 has become noticeably more negative as of late.
Exhibit A: WISH-TV’s Republican debate.
Last Sunday, April 15, Mike Braun, Luke Messer and Todd Rokita took the stage in the race’s second debate. All three candidates took nearly every question as an invitation to impugn their opponent’s record, integrity and loyalty to President Trump.
I’m not sure what we really learned from that debate, but the attacks were flying fast and furious.
In addition to using their well-honed and rehearsed attacks on one another on the debate stage, they are also becoming frequent in the television ads
Exhibit B: Braun campaign’s latest ad
In the ad, in which the Braun campaign labels both Rokita and Messer and the “swamp brothers,” they are tied to Obama, Planned Parenthood and amnesty. You know, all things that aren’t likely to get candidates running in a Republican many votes.
Finally, for the big finish Rokita is called a “fraud” and Messer is called “liberal.”
Will the ad work? Who knows, but the Braun campaign continues to churn out the most visually and conceptually creative ads of the three campaigns, by far.