What did I just watch? Seriously, what in the world was that?
Campaign ads are done on a limited budget and extreme time constraints. While money is a valuable commodity, the candidate’s time is worth far, far more. That can lead to things being rushed and possibly not getting done, or at least not as well as they should.
Keep that reasoning in mind when viewing the latest Mike Braun ad.
The Braun campaign put out their latest ad Tuesday evening, premiering during an episode of the smash hit Roseanne, an extremely coveted position. A lot of potential Republican primary voters are sure to have tuned in, but….what?
It’s a “throwback ad.” The ad goes back in time, when all of the candidates were children and theoretically in the same class, as well. The children portraying Messer and Rokita standing at the front of the class bicker back and forth and never get anything accomplished. While little Messer and miniature Rokita are worried about who is right and who’s in the wrong, little Mike Braun is seen in the back reading a book, an economics book.
The ad is negative, hitting Rokita and Messer for being career politicians. However, Braun is portrayed as a businessman looking for real-world solutions.
While it’s a different take on a negative ad and it attempts to be funny, it’s just plain weird.
The Braun campaign now has the bizarre distinction of having released both the best and worst ad of the campaign for senate.