After feeling the heat for using the death and pictures of a Colts player and an Uber driver at the hands of an illegal immigrant in an ad, the Braun campaign has reversed course and is removing the ad from television.
In the race where all three Republican candidates are trying to cozy up to Trump as much as possible, immigration was inevitably going to come up at some point. It’s likely to make several more appearances before the May primary, in some form or fashion.
The ad, which is still up on on the Braun campaign’s Youtube page, exploits a tragic situation for political gain. No matter what side of the political spectrum you happen to fall, no matter what issue – whether it be gun control or immigration – using a tragedy to push an agenda is pretty cold and callous.
What in the world could the campaign have been thinking to run such an ad mere weeks after the deadly incident?
However, the Braun campaign does deserve some credit for recognizing their mistake and reversing course.
There are plenty of other ways to make a point such as this, there was simply no need to make such an ad. Hopefully, in the future, the campaign decides to utilize other methods, facts and figures to make their position known to the voting public.
I understand all politics is essentially local and personal, but that ad was too personal, especially for the widow of the killed Uber driver.