Indiana US Senate race gets another candidate and….a truly awful slogan

As has long been suspected, 4th District Congressman Todd Rokita has announced his candidacy for the U.S. Senate. Rokita made it official Wednesday morning at the Indiana Statehouse.

Rokita, will be aiming to replace Indiana’s current senator, Democrat Joe Donnelly. However, prior to squaring off against Donnelly, Rokita will have to defeat his other fellow declared Republican candidates, most notably 6th District Congressman Luke Messer. In all likelihood Indiana’s next senator will be whomever survives between Messer and Rokita.

Look we get it, the campaigns of Messer and Rokita will exchange harsh words and both will run negative ads against one another, while claiming “it’s not negative, it’s highlighting his weak record.” Nevertheless, one will win and despite the overwhelming negative, likely petty nature of the forthcoming campaign and everything that’ll be said, the other will come out and endorse the other.  That winner will then go on to defeat Democrat Donnelly because…well, this is Indiana.

Sharp words, negative ads and highlighting weaknesses in your opponent’s record are all part of the game, it’s politics.

Another important aspect of politics/running for office is defining oneself, one’s campaign. This type of political branding is most noticeable in a candidate’s and a campaign’s slogan. Whether it’s Hope, Change, I’m with Her or Make America Great Again, the slogan gives supporters and potential supporters an idea about what the candidate and the campaign is all about.

In the case of Rokita’s campaign for the U.S. Senate, his campaign’s slogan is the absurdly ridiculous “Defeat the Elite.”

First of all, what exactly does that even mean? Is his campaign trying to say he’s a political outsider who is going to take on the entrenched politicians and bureaucrats in Washington D.C.?  If so, might I remind them he’s a congressman and has been….since 2010. Before Congress, he served as Indiana’s secretary of state for eight years. Outsider, he is not.

It could also mean and, I hope this isn’t the case, that why be superior when you can be average? That isn’t to say that Donnelly is the greatest statesman that’s ever lived, he’s not. But why have a slogan that essentially translates to “shoot for the middle?”

For the record I’m not backing anyone at this point. I’m merely an objective observer. I’m not partial to any of the declared Republican candidates in the race for senate. It’s entirely way too early. There’s way too many articles to read that haven’t yet been written, too many ads to view that haven’t yet been produced and way too many speeches to listen to that haven’t been given yet. However, as the old saying goes, first impressions are important and monumentally influential at cementing likes, dislikes and beliefs. That’s especially true of a political campaign.

And “defeat the elite?” Really? Sure, it rhymes, but c’mon, that’s the best you could come up with? Just leave it blank if you don’t know the answer.

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